Just ran into a great article on Huffington Post “Small Business” section about having a responsive (or what they reference as “adaptive”) website.
Currently mobile web usage has been doubling each year, and in 2011 more smartphones were shipped than PCs (and that doesn’t even include non-phone devices such as iPods/iPads).
Simply put, having a responsive/adaptive website allows your content and design to change into a display fitting the screen resolution of the requesting browser.
With so many users accessing your website on a non-desktop browser, are you presenting your brand in a consistent manner? Read the article here.